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11.11: Singles Day

The origin of Singles’ Day dates back to the nineties of it being an obscure “anti-Valentine’s Day” celebration for Chinese students who celebrated their single status. E-commerce giant Alibaba hopped on it in 2009, launching massive sales to boost deals and it has now become a day when everyone, regardless of their single status, buys themselves gifts. On 11.11.2019, Alibaba recorded 268.4 billion Yuan (USD 38.4 billion) on a single-day transaction.

source : South China Morning Post, 13 Nov 2019. Click here for full article.

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